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Go Sweden!

2006 was a record year for Swedish fashion design, with an export of: 9 milliard Swedish kronor.
How come that the Swedish fashion clothes are selling so well?

According to WGSN, (Worth Global Style Network, who provide companies with the latest trends within the fashion world), Sweden is right in time and Stockholm is a hot spot! The typical functional design of Sweden is what the stressed metropolis citizens ask for. Many Swedish brands have been born during the last years and has made a name in the international arena. The Swedish Textile and Clothing Industries’ Association (TECO) is doing a comeback on the wide front. TECO is a branch for the future. The export growth has been very strong for years and is expected to continue to grow. In Sweden it’s a topic well discussed and the clothing company’s success has made more risk capitalist to invest in the fashion industry.

Swedish Top-brands:

Words about Swedish fashion:

“Swedish design is easy to wear; a little cool look, but not still to shrill. All people are not fashion victims. Good- looking and functionally garments who is easy to combine on a personally way suits almost everyone”, says H & M`s Chief designer Margarita van den Bosch:

“You get much design for your money”,
“Well- dressed and with the right details, Sweden is right in time”.
”The quality is high, Sweden is often associate with reliable and the prices are relative good if you compare with other countries”, says Carin Wester – hyper modern Swedish fashion designer.

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