Starting a revolution takes passion, careful planning and myspace.com. What the Arctic Monkeys did for musical networking, Fable Clothing is hoping to do for fairtrade fashion.

Set up by NCAD designer Jane Geraghty and commercial fashion maven Kate Nolan, the Irish line of edgy organic cotton t-shirts got their offline debut at the Electric Picnic festival this September followed swiftly by a concession at Topshop, Stephen’s Green.

Soon to follow is a hotly-anticipated jersey line in S/S 07. The moral of this Fable? Stamp out pesticides and go organic! Graphic print tees from €15 @ www.myspace.com/thefablelabel or www.fableclothing.com.

Filed under: Fashion, Living