Westfield shopping mall has enticed luxury fashion house Louis Vuitton to open a shop within its first major shopping centre in London.  This marks the first time the exclusive French design house, famous for its leather handbags and luggage lines, has chosen to open a store in a British shopping centre.
The Westfield London shopping centre will be located at White City and is due to open by Christmas 2008.  It also aims to lure other established luxury brands and will become a prominent feature of the area, hoping to attract wealthy shoppers from the local upmarket locations of Notting Hill and Kensington.
Louis Vuitton also has two other London stores in the wealthy shopping areas of Sloane Street and New Bond Street in addition to concessionary shops in Harrods and Selfridges department stores.
The signing of Louis Vuitton to Westfield London is associated with the partnership the global shopping centre company has established with the label at four of its US centres and marks the fact that the luxury brand industry has never been so accessible to British shoppers.
With sales figures reaching above the national average, this clearly shows that the British appetite for luxury brands is steadily on the increase!

Filed under: Fashion, Living