The V&A is to launch a Fashion V Sport exhibition this summer. The show will depict the creative and ongoing relationship between the two worlds of contemporary fashion and sportswear.

The exhibition will look at how the two industries have collaborated over recent years, from contemporary fashion designers working with sportswear brands to sports personalities heading fashion campaigns and even designing their own collections. It will also explore the influence of sportswear on the catwalk, particularly for menswear, as seen in collections by Prada, Balenciaga and Visvim as well as on street fashion including Jeremy Scott’s recent collaboration with Adidas and individually customised of branded products such as I-Saw’s hand-engraved Nike trainers.

For information on the Fashion V Sport exhibition which will be held 5th August – 23rd November 2008, please visit http://www.vam.ac.uk/index.html
V&A South Kensington
Cromwell Road
London SW7 2RL
Tel. +44 (0)20 7942 2000

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