Pot Noodle, the Unilever instant noodle brand that once marketed itself as the ‘Slag of All Snacks’, has formed a somewhat unlikely partnership with Harrods.

The noodle snack is launching a limited edition Harrods-branded Chicken and Mushroom variant which will retail for £29.95. All proceeds will go to Action Against Hunger.

The luxury ‘Poulet et Champignon’ dining experience will be presented in a limited-edition case along with a fork and table linen. Harrods is also recommending that filtered mineral water be used to ‘rehydrate’ the dish. The slightly bizarre partnership is part of a range of unique and limited edition products which have been created as part of a ‘Design Icon’ initiative at the store which has been launched to celebrate innovation in design.

Filed under: Cuisine