London,UK– With his Clemens en August line of refined clothing, Alexander Brenninkmeijer has utterly revolutionized traditional concepts of retail therapy. Rather than investing disproportionate amounts of money on advertising and shop floor space, Alexander tours his collection across the world twice a year, setting up micro-boutiques for several days in befittingly alternative venues everywhere from New York to Copenhagen. Cutting back on overhead costs translates into scrumptiously smaller prices for his customers, who receive invites to his whirlwind tours online . For Alexander, Clemens en August is an expression of ‘approachable exclusivity’, sprinkled with ‘craftsmanship’ and plenty of good taste.

Yesterday I received a sneaky peek into his latest S/S 08 collection, characterized by impeccably-cut, clean lines and splashes of golden yellows and Persian greens. The London tour starts today and will end on Sunday 13th April, so head over to the 20th Century Theatre quick (and don’t forget to pick up a to-die-for cupcake from the Hummingbird Bakery nearby…)

291 Westbourne Grove, W1 London (11.00-20.00h)

Upcoming Tour Dates:

Glasgow, The Lighthouse, 11 Mitchell Lane–16-18 April

Dusseldorf, Galerie Hans Mayer, Grabbeplatz 2–17-19 April

Cologne, Kap Forum, Agrippinawerft 28, Rheinauhafen–23-25 April

Images courtesy of Clemens en August

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Filed under: Fashion