London, UK–Last weekend, Chic Today attended a scrumptious event entitled ‘Dandy Candy’ held by the bold and beautiful cosmetic brand B NEVER TOO BUSY TO B BEAUTIFUL. I can only describe the store, located on Carnaby Street, as a hidden gem; an Aladdin’s cave filled with gorgeous, eclectic goodies specialising in cosmetics and fragrance. The decor is reminiscent of exquisite decadence, the products enhanced by stunning black and gold furniture. The ‘Dandy Candy’ event was an opportunity to show the new range of colours which focuses on pastels, inspired by the 1950’s era.

B Never Too Be Busy was opened in 2003 under the umbrella of LUSH and really is a delightful step away from the highly lit department store culture. I had the pleasure of experiencing a grand tour, which gave me a detailed insight into the products and the inspiration behind their creations.

The primary aspect which appeals to me is that the brand supports fair trading and the products are produced between India, Morocco and Dorset and are also vegan friendly. Browsing around the fabulous rage of lip glosses, eye shades, body and skincare, I felt like I was in Charlie and The Chocolate Factory (or a princess in her palace!). The range of each product is truly amazing, and allows each individual to be as bold or subtle as they wish. All packaging is beautifully handcrafted and many of the products are re-fillable. One product which particularly caught my attention is the Mistresses Lipstain. The colour is encased within a beautiful ornament and goes completely back to basics on application – you emerse the lip brush in water and mix the colour, and then apply on the lips. This is a fantastic idea and the product looks divine upon a dressing table top, reminiscent of how the ancient Egyptian women would once apply make-up.

The fragrance range is also remarkably varied, and what I personally found most appealing is the inspiration behind the creation of each scent. Each one is inspired by a true story, and aims to evoke nostalgia, sensuality and elegance. Each story is printed within the perfume’s case, which is a wonderful added touch.

I have to mention the fantastic staff. On arrival, the store was buzzing, each staff member dressed in keeping with the 50’s theme. The service is helpful without the customer feeling intimidated or pressurised to buy. Each staff member had a great knowledge of the products. And, most refreshing of all, they have fun whilst working!

This brand is popular amongst a diverse range of people and one which will become desirably collectable – the reason behind the inspiration of the Indian and Moroccan packaging. Be Never Too Be Busy To Be Beautiful is uniquely elegant, feminine and exuberates a glamorous ‘boudoir’ vibe. Most cosmetic brands are typically geared towards females but there is also a varied male range including body care and fragrances. The new Dandy Candy range for Spring/Summer is absolutely beautiful and almost too yummy to wear!

Please visit the B Never Too Busy To B Beautiful website to browse or order online at: www.bnevertoobusytobebeautiful.com

Images courtesy of B Never Too Busy To Beautiful

Filed under: Beauty & Make-Up