Fashion Shines for OrphanAid Africa
Amidst the shallowness of our consumerist culture, there is nothing better than discovering that fashion still has a heart. Yoox.com has teamed up with ambassador Margherita Missoni and Greek jewellery designer Ileana Makri , to create a limited edition bracelet, the profits of which will go to OrphanAid Africa.
Ileana Makri is just the first of many several high-profile names, including Damon Dash and Rachel Zoe, who have pledged their support to this worthy cause and who will be designing limited edition products that will retail everywhere from Colette to 10 Corso Como.
As Margherita Missoni remarks, “I have chosen Yoox.com as the exclusive internet retailing partner because I’m a great fan of online shopping. I really love the creativity and all the projects carried out by Yoox.com. I’m sure this partnership will be a great success”.
A slightly more affordable version of Ileana Makri’s diamond bracelet is currently available exclusively at Yoox.com, so make sure you pick up this sparkling accessory filled with plenty of love.
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Filed under: Fashion
ohhh she’s such a real young lady. Finally someone in the Fashion industry with a bit of heart. Let’s hope that the new fashion heiresses will all look like her. I recently received an alert on this event in collaboration with YOOX and i think it’s an extraordinary initiative. Great news guys, well done.