Are You Ready For Aruba Red?
‘The same ones are always there! Certain things don’t change they just have a different name. Generally the system – how people are kept down because of where they happen to be born, the colour of their skin etc and injustice in general always makes me boil.
I mean, it can be the littlest thing anywhere. I was on the bus coming from Finsbury Park and this eleven-year-old boy got on the bus and had lost his Under 15 pass. The driver wouldn’t let him on and I thought ‘is this what we’ve come to?’ I don’t like it when we’re part of a society that looks upon each other so coldly – from that simple example all the way to ‘the war on terror’. All of our issues intertwine and everything is linked. What we buy effects someone on the other side of the world, from the environment to money matters to social problems.’
At a time when the world is gradually gaining a greater consciousness about these issues, it seems Natascha could be the one to inspire a new UK generation to question things that have for too long been ignored by too many in popular culture. She clearly has a message, yet her songs are accessible and easy to listen to – funky, soulful yet often forcing a recognition of the fragility of the social formations we have created. Does she recognise that although many fans may love her sound, they may not want to give up their standard of living to help a cause that seems out of their control?
‘That’s what motivates a lot of my music. It’s so hard to find the right way to live, that people end up not caring. They think it’s such an obstacle to make a difference that there’s no point in trying. Even if a song makes people aware of that in themselves, it has to be a good thing. It comes back to rectifying the system and then a lot of other things will follow on from that.’
So what about the music system? Has she found it easy being an out-spoken female not willing to be worn down by a male-dominated, aesthetics-obsessed industry?
‘It is still a very male-dominated industry, from producers to managers – all the way down to musicians. I mean, my band is all guys for example. That’s not something I set out for – but musicians I come across are generally guys. While that’s a shame in a way, I have had the opportunity to work with some amazing female artists on my forthcoming album, such as Nila Raja and Ayanna Witter-Johnson.’
And what about male artists?
‘I’ve been working with an amazing production duo Bacon & Quarmby (Finley Quaye, Ziggy Marley, The Pretenders) on my debut album which has been exciting. The collaboration that I’m most proud of is the song I’ve written with Nitin Sawhney for his new album, ‘London Undersound’. He’s an amazing musician across the generations - from his film and videogame music he does to his own solo stuff. To be asked to work with him it’s y’know, the point where I felt I’d taken a step up in my own career. Paul McCartney, Natty and Imogen Heap are just some of the other artists featuring on the album, so the process was good for me. It gave me a musical boost as well as the confidence to see yourself as a professional artist rather than someone who is aspiring to be.’
Sawhney is widely renowned for his focus on education and community building – and for often giving a political angle to his acclaimed music. Aruba Red also seems to possess all these traits, wrapped up in an electrifying blanket of passion, professionalism, heart-felt harmonies and down-to-earth determination. There is little doubt amongst insiders that she will go on to be as much of an influence to others as artists such as Sawnhey is to her. Any final, controversial words?
‘Anybody just telling the truth seems to be controversial – or just labelled as such. The controversy that’s okay is getting out of it on drugs and drink – but it’s not okay to talk about the government and what’s happening every day’.
I’m telling the truth when I say this intelligent and articulate singer/songwriter is set to make her musical mark with the deeply unique London sound she ear-pleasingly presents by the time 2008 comes to a close. And if you think that’s controversial, you better get some earplugs, ‘cos this lady has a whole lot more to say.
Go to www.myspace.com/organicurban to listen to more Aruba Red tracks and get up to date gig listings and album news.
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Filed under: Big Smoke Soirees












I like this lady’s style - where can I get her music from? It is little like a soulful Lilly Allen with more important things to say!
Don’t think she has anything out yet but I heard her debut album is being released mid June… can’t wait!
If there was more talent in the world like this we would be living in a much better place!
Can’t wait for the album.
Go on Natascha!
So pleased that good, decent music and musicians continue to make their mark, broaching ‘taboos’ and ‘controversy’ and forcing real debate.
Great interview, great article, great review….do you reckon the male dominated industry will still be ‘male dominated’ when it is half-full of women? (i.e. male/female as attitude, not gender-specific? Women can have male attitudes as much as men can have female attitudes.) - There’s a white elephant for you!
LOL… I agree - many of the ‘men’ in the industry seem to be more feminine in their attitude (and mostly their clothing!) at the moment. Also agree that singers like aruba red are necessary for music in the uk to continue to be something to be proud of. We need people to be mentioning these things and how good it is that natascha can do it in such an interesting way. Well done aruba red and well done chic today for leading the way with this. x
wow. conscious, catchy, and cool.
where do i sign up?
Well done Natashca,
It’s about time people realised your talents and musically content. I loved your stuff the first time I heard it at SouthWestFest and had to call you back for more.
Keep up the great work and if you happen to be in Pimlico, with not much to do around June then pop up on the stage. There will always be room for you!
Anne-Marie (DreamArts and SouthWstFest stage programme manager)
Trust me when i say her music is astonishing. After one live gig you go home with a stronger love for music, a lust for life and a more positive moral attitute you carry with you to the next day, and the day after and the day after that….etc
I cant wait till i can buy what i heard! People dont know what there missing.. the world needs to hear aruba red!
Its good to see a UK artist representing the UK instead of acting all americanized. Natascha doesn’t need to hide behind a ‘common’ english accent or sing about relationships & sex (which seems to be the subject on most artists lips nowdays) but rather brings some important subjects to light. Music with real soul almost always derives from a subject that the artist feels passionate about and Aruba Red definitely has soul; and is superbad!
[...] to join the Emerging Artists in Residence (EAR) at the Royal Festival Hall, along with Aruba Red (previously featured on Brina’s Big Ups) and urban heavyweights such as Riz [...]