Give Us Individuality!
Making a statement without saying a word and choosing fashion to communicate (or even fib about) your status and personality is a powerful move. Many women choose the iconic designer handbag but autumn / winter 08/09 sees the return of the military jacket yet in more stylised, bolder, constructed shapes to make the style statement of the season.
One cult label to get this look perfectly right is Melt London
The collection is entitled Percival Loves Doris; with each garment heralding a quintessentially English name, such as the Clarence Black Trouser, Wallace Black Dress and Herbert Floor Length Coat.
Each coat is made of a minimum of forty panels and all seams are silk bound- these pieces scream couture quality but at a fraction of the price, starting at just £58.00/$114.65 for a cool illustration-print tee.
The style of the collection is somewhat heraldic, offering a fusion of structured lines offset with softer pieces and is based on the historic English militant uniforms of Officers in command. Although not a literal translation – the regal authority and air of confidence is perfectly captured.
Creative Director, Susan Roysten states, ‘Melts clothing is vastly removed from the High Street in it’s construction, offering up-to-the-minute yet versatile, quality key separates for the confident woman’.
Melt was set up with the intention of providing an affordable brand suited to a fashion conscious, 25+ market and is geared towards women who desire an interesting, well designed choice of clothing but do not want to pay top designer prices. This particular type of lady doesn’t like chain stores or groups such as Karen Millen, Hobbs and Whistles because they lack individuality,
‘Because mass produced fashion is currently strangling creativity, many consumers feel like battery hens, fed a dull diet of sameness. Only the ‘yoof culture’ of Top Shop, seems to offer more edge, but we believe our customer wants a higher level more “grown up” product of the kind that is now hard to find’, says Susan Royston.
To say that Melt is affordable is of course relative to their customer profile, and within that profile the notion of acceptable expenditure changes each season.
Get yourself kitted out and enjoy being the individual Style Queen you truly are!
Size range:
UK 8 10 12 14
Stockist: Feathers, London and upon enquiry: +44(0)207 299 4100
Image courtesy of Melt London
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Filed under: Fashion
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